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The Art of Leadership Through Public Relations

Type: Book

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ISBN: 978-1-83753-630-6

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Publication date: 19 October 2023

How to Move Existing Clients From Time to Value

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How to Sell Value – Demystified

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ISBN: 978-1-83797-122-0

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Publication date: 30 September 2019

Building a Great Agency – One Choice at a Time

Richard Houghton and Crispin Manners

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Grow, Build, Sell, Live

Type: Book

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ISBN: 978-1-78756-883-9

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Book part

Publication date: 30 September 2019

Prelims

Richard Houghton and Crispin Manners

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Grow, Build, Sell, Live

Type: Book

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ISBN: 978-1-78756-883-9

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Book part

Publication date: 19 October 2023

The Importance of Being ‘Marmite¹ Not Vanilla’

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How to Sell Value – Demystified

Type: Book

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ISBN: 978-1-83797-122-0

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Book part

Publication date: 19 October 2023

How to Create the Tools That Bring Your Branded Method to Life and Give Your Team Ways to Reinforce It

PDF (234 KB)

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How to Sell Value – Demystified

Type: Book

DOI:

ISBN: 978-1-83797-122-0

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Book part

Publication date: 19 October 2023

How Your Team Can Get the User Buyer to Embrace a Value-Based Approach

PDF (346 KB)

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How to Sell Value – Demystified

Type: Book

DOI:

ISBN: 978-1-83797-122-0

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Book part

Publication date: 19 October 2023

How to Set a Value-Based Price

PDF (69 KB)

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How to Sell Value – Demystified

Type: Book

DOI:

ISBN: 978-1-83797-122-0

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Book part

Publication date: 19 October 2023

Introduction – The Business Case for Selling Value, Not Time

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How to Sell Value – Demystified

Type: Book

DOI:

ISBN: 978-1-83797-122-0

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Book part

Publication date: 19 October 2023

The Importance of Identifying the Value Clients Want

PDF (64 KB)